The Business Motivator
Podcast & Media Appearances
Susannah Brade-Waring is not only the Managing Director at Aspirin Business Solutions but also a true catalyst for change in the business world. Often known as “The Business Motivator”, she brings decades of hands-on experience in leadership, management, and motivational development to every conversation. With an impressive academic background (MSc, BSc (Hons), FRSA) and a reputation as one of only six Senior Practitioners for Motivational Maps worldwide, Susannah’s strategic, empathetic, and no-nonsense approach has transformed countless businesses and teams.

Podcast Appearances

Association for Coaches Podcast
February 2025
How Motivational Maps Can Empower Individuals and Teams
Ever wondered what truly drives you and your team? Dive into the world of Motivational Maps with host Claudia Day and her guest, business motivator, Susannah Brade-Waring to explore how this powerful tool can transform the way individuals and teams understand what fuels motivation and how to harness it for success. Susannah shares her journey into leadership and team coaching and why she is passionate about understanding motivation.

Bluebird Care Podcast
October 2024
Your Changing Role – From Family Member to Family Carer
Melanie and Susannah talk about how Susannah balances her career with the growing demands of family life, including stepping into the role of a family carer and navigating the shift in dynamics. They discuss finding the right work-life balance, Susanna's personal experience as a carer, and how this role can affect health, well-being, self-care, and the journey to recovery.

Dorset Growth Hub Podcast
January 2022
5 Things I Know Now
Susannah join the Dorset Growth Hub Podcast to share the 5 things she knows now having seen her business through thick and thin, with a focus on emotional intelligence, relationship building, and being selective in the technological innovation you adopt.

Impromptu Business Chat
August 2021
The Top Way to Motivate and Engage Your Team
In this episode, Susannah talks about how she motivates and engages her own team, and how she uses powerful tools and strategies to enable her clients to do the same. She acknowledges how motivations are linked to beliefs, and are therefore fluid and change depending on your situation. Everyone has "stuff" going on that can affect what motivates you, and it is important to acknowledge and reflect on it.

Self Belief Unsquashed
May 2021
Understanding Your Motivation
Trusted business advisor Susannah Brade-Waring understands just how complex and crucial being motivated is to us as humans - and us in business. We delve beyond Maslow and climb 9 layers of a motivational pyramid. Are you missing any out to your detriment? Listen and learn.

The Authentic Advisor, Mindshop
December 2020
Profiling Tools for Advisors
There are a multitude of business and personal profiling tools out there, with 25 years' experience in the market, Susannah Brade-Waring, Managing Director of Aspirin Business Solutions, UK talks to Mindshop's Managing Director James Mason about why she selects particular profiling tools over others, the benefits they provide and how best to integrate them as part of a wider advisory business model.

The Colour Works Podcast
May 2020
Motivation and the Importance of Motivating Your Team
Trusted business advisor Susannah Brade-Waring understands just how complex and crucial being motivated is to us as humans - and us in business. We delve beyond Maslow and climb 9 layers of a motivational pyramid. Are you missing any out to your detriment? Listen and learn.

The Reluctant Leader Podcast
March 2019
The Difference Between Management & Leadership
Susannah Brade-Waring, a Finance Director turned coach and consultant, and host Mark discuss the differences between leadership and management, emphasising the importance of balancing both roles. Susannah shares her journey from finance to consultancy, highlighting a pivotal moment where she realised the need to engage people for effective leadership. They explore various management and leadership styles, the importance of two-way communication, employee engagement, and the challenges faced by both large corporates and small family businesses. Susannah concludes with actionable tips for reluctant leaders, focusing on the use of processes, the significance of investing in team engagement, and leveraging management development to build a dream team.
Why Listen?
Susannah’s media appearances aren’t just about sharing theory—they’re about real-world solutions. Her practical advice, delivered with warmth and built on decades of experience, has helped numerous leaders and teams to overcome obstacles and achieve remarkable success. Whether you’re looking to boost engagement, transform your leadership approach, or simply gain a fresh perspective, Susannah’s conversations offer a wealth of actionable insights.

Get in Touch
If you’re inspired by Susannah’s message and would like to explore how her expertise can shine on your podcast or help your business, get in touch with us today. We’d love to hear your thoughts and discuss opportunities for collaboration, speaking engagements, or a tailored coaching session.